Optimize Your Bottomline With Bespoke Pricing

are you copying someone else's pricing?

‘One size fits all’ is a myth.

Whether it’s a pair of leggings, a marketing strategy, or a negotiation technique. The attempt to cram your unique business (along with all those wants, needs and one-of-a-kind skill sets) into a mold alongside the rest of the world just isn’t going to be flattering. Least of all to your bottomline.

In today’s Smiley Session I’m challenging you to stop trying to squish your business into someone else’s strategy – and go bespoke.

Let me know that you’re accepting the challenge in the comments below.


One size fits all only works for scarves. And maaaybe fleecy onesies. Maybe.

In the same way that you can’t find a one size fits all piece of clothing that flatters everyone, there’s no single magic pricing formula that’ll work for every business. Markets are different, goals are different, you’re different. Copying off of your neighbor’s paper, or following the latest pricing trends is a surefire way to end up with prices that are just as uncomfortable as that ‘fits all’ turtleneck you one tried to get over that noggin of yours.


Your Smiley Sessions Challenge:

My challenge to you this week is to review your prices and spot the places where you may have been jumping on a bandwagon, and disconnected from what would be best for your unique situation. Then, reconnect and replace that pricing strategy with a rather fabulous bespoke one. 

Here are some articles that'll help you figure it out

4 Smart Strategies for Raising Your Prices

Pricing for Profits

Foolproof Tips for Setting Your Prices