If you’re just starting out in business, or you’re particularly shy when it comes to putting yourself out there…chances are you’re making this mistake on your website. It’s a mistake that’s costing you sales and wasting a whole heap of your time…and today we’re going to fix it.
Read MoreThe words we use when we talk about money - especially our pricing - can have a big impact on how our clients perceive us. That language also massively impacts our success when it comes to hitting revenue goals. In this week's Smiley Sessions I'm sharing a lesson we can learn from one of the world's most luxurious brands when it comes to communicating our prices.
Read MoreCourage can feel as though it runs in limited supply. VERY limited supply. So after you’ve made the bold move of sending in a pitch, or making an ask for your business, the thought of finding even more gumption where that came from is overwhelming.
This week's Smiley Sessions video gives you the boost to be fearless in your followups.
Read More‘One size fits all’ is a myth.
Whether it’s a pair of leggings, a marketing strategy, or a negotiation technique. The attempt to cram your unique business (along with all those wants, needs and one-of-a-kind skill sets) into a mold alongside the rest of the world just isn’t going to be flattering. Least of all to your bottomline.
Read MoreIn today’s Smiley Session I’m sharing why taking a holistic view of your business, and being honest about what your strengths and capabilities are will help you avoid the haphazard, panic-inducing activity that can come along with price increases.
Watch the video to learn more...
Read MoreThere are days when our entrepreneurial mojo is strong. We fearlessly tackle tasks and things just click into place. But other days…it’s like trying to move through cold molasses. We struggle with motivation – and even when we do sit down to get stuff done…nothing happens.
This week on the #SmileySessions I’m doing my part to get you fired up and trading in those soothing, sweet motivational moves for something a wee bit bolder.
Read MoreMost of us love a good dose of competition. We like to see our name at the top of the scoreboard, take those steps to the top of the podium and raise our fists in sweet sweet victory.
In this week’s #SmileySessions we’re breaking through the myth that business needs to be all about competition, and how to bring balance – and better results – home for your business.
Read MorePerseverance. Tenacity. Stick with it –ness. All excellent traits, and especially prized among the entrepreneur set. There’s no space for ambitious entrepreneurs like us to pout, sulk or give up because ‘it’s hard’. But this isn’t the same as stubbornness. Or blind pursuit of an outcome. Can you tell the difference?
Read MoreMoney is an awkward topic for most people. There are all sorts of judgments around having too little, too much, spending it in the right places, or not spending it at all. So over time it can start to feel as though ignoring it, or sticking your head in the sand is the way to go. Less stress and drama…but unfortunately that also means less clarity and progress on the financial front.
In this week’s Smiley Sessions I’m challenging you to take a look at where your Money Love skills may not be up to par, and find a way to remedy it.
Read MoreWhen you hear the term ‘pricing strategy’, the first thing that comes to mind is discounts. And a lot of the time that’s the only thing that comes to mind.
But when you’re trying to boost sales of your products or services, relying on discounts means that you’re in a race to the bottom…and there’s no profit to be found down there.
Instead, motivate people to press that shiny Buy button by using the pricing techniques I’ll share in today’s Smiley sessions to tap into an innate human instinct.
Read MorePricing mistakes happen to everyone. And anyone. Even me. And I'm sharing a pricing mistake I made in today’s Smiley Sessions.
Did making this mistake suck? Yup. Am I embarrassed to share it with you? Nope. Because I know that by giving you a sneak peek at a boo-boo even us experts can make, I can save you from making the same mistake in your business.
Check out the video for my big mistake, and bigger lesson learned.
Read MorePricing is simple, right? Figure out your costs, add on some profit, and slap that tag onto your latest greatest offer. Done.
Not so fast.
There's a magic mix of price, branding, marketing, niche and ideal clients that goes into creating a successful product or package. And if any of those variables is off, you end up with confused clients, and no sales.
Here's how to master that mix.
Read MoreIncreasing your prices can lead to some great side effects - higher revenue, greater confidence, a lot less resentment - but there are some side effects that are scarier than they are scintillating.
In today's edition of The Smiley Sessions, you'll find out which one of these fears is actually something you want to have happen...
Read MoreYou can have the best goal setting system that money can buy. All the bells and whistles. Automated this, tracker app that. All of it.
And you can still end up accomplishing nothing. Nada. Zip. Zilch.
Because what’s lurking alongside all of those shiny tools and your snazzy goal statements is still the same ol’ mindset you had the last time you tried this.
If you want different results – and to slap those giant gold stars onto your achievement tracker – you’ve gotta get your mindset in shape.
So strap on those sneakers, stretch out those gams, and get ready to learn 6 mindset tricks for setting goals that won’t kick your ass.
Read MoreHaving doubts and questioning our decisions is perfectly normal. But as an entrepreneur there's a bit of a difference between those rational moments of reconsidering our choices, and the fear or anxiety driven second guessing that comes up when we set your prices.
This week on The Smiley Sessions we're taking a look at the bad pricing habit you need to break - pronto!
Read More
