The Rookie Pricing Mistake Even Experts Make
In the early stages of any business, there are a lot of things to do, and not always a lot of information or wisdom around how to do them. We have a general idea of how to proceed but the details are fuzzy. Super fuzzy. So we squint a bit, worry a lot, and then make an assumption on how to proceed.
And that’s our mistake. Those assumptions. Some of them we get away with (whew!) but others come back to bite us in the butt. Like the pricing mistake I’m sharing in today’s Smiley Sessions.
Did making this mistake suck? Yup. Am I embarrassed to share it with you? Nope. Because I know that by giving you a sneak peek at a boo-boo even us experts can make, I can save you from making the same mistake in your business.