Making sales – convincing people to hand over their hard earned money in exchange for your product or service – is fundamental to your business. When that flow of customers slows down, or we hit a rough patch financially, our first instinct can be to get out our price slashing tools and motivate purchases via discounts...but there's a better way.
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Having a healthy bottom line is a must in business. You need to bring in enough to keep expenses covered, and still squirrel a little something away for a rainy day. So if your profit statements are looking a little lacklustre – it’s time to act.
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If you’re just starting out in business, or you’re particularly shy when it comes to putting yourself out there…chances are you’re making this mistake on your website. It’s a mistake that’s costing you sales and wasting a whole heap of your time…and today we’re going to fix it.
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The words we use when we talk about money - especially our pricing - can have a big impact on how our clients perceive us. That language also massively impacts our success when it comes to hitting revenue goals. In this week's Smiley Sessions I'm sharing a lesson we can learn from one of the world's most luxurious brands when it comes to communicating our prices.
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Courage can feel as though it runs in limited supply. VERY limited supply. So after you’ve made the bold move of sending in a pitch, or making an ask for your business, the thought of finding even more gumption where that came from is overwhelming.
This week's Smiley Sessions video gives you the boost to be fearless in your followups.
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‘One size fits all’ is a myth.
Whether it’s a pair of leggings, a marketing strategy, or a negotiation technique. The attempt to cram your unique business (along with all those wants, needs and one-of-a-kind skill sets) into a mold alongside the rest of the world just isn’t going to be flattering. Least of all to your bottomline.
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In today’s Smiley Session I’m sharing why taking a holistic view of your business, and being honest about what your strengths and capabilities are will help you avoid the haphazard, panic-inducing activity that can come along with price increases.
Watch the video to learn more...
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